We're crazy about silky soft modal, a semi-synthetic fiber made from sustainably-harvested beechwood trees. It's produced by Lenzing in Austria using a special closed-loop, eco-friendly process. With all of the same benefits of natural fibres.
The beechwood that is transformed by Lenzing into modal fibres comes from sustainably managed forests in the European Union. No deforestation, no heavy soil degradation or disruption of eco-systems. They plant back what they grow.
Since modal comes from trees, they grow naturally with only rainwater. No irrigation necessary. During the transformative process from wood pulp to modal fibre, Lenzing estimates about X water. This is X less than the water required to produce the same quantity of cotton. And Lenzing makes sure to lectory.
It does take energy to transform the beechwood pulp into modal, but the good news is that Lenzing uses 100% renewable energy to minimize GHG emissions. In fact the even use the bi-products from the production process to power their plants so that nothing they use goes to waste.
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