We're crazy about silky soft micromodal, a semi-synthetic fiber made from sustainably-harvested beechwood trees. It's produced by Lenzing in Austria using a special closed-loop, eco-friendly process. More luxurious than cotton, with the same natural properties, minus all lot of the bad stuff.
The beechwood that is transformed by Lenzing into modal fibres comes from sustainably managed forests in the European Union. No deforestation, no heavy soil degradation or disruption of eco-systems. They plant back what they grow. And because these trees don't need harsh fertilizers, herbicides and pesticides to grow, they are great choice among other plant-based fibres.
Since modal comes from trees, they grow naturally with only rainwater. No irrigation necessary. During the transformative process from wood pulp to modal fibre, Lenzing estimates about X water. This is X less than the water required to produce the same quantity of cotton. And Lenzing makes sure to leave the water they use as clean after as it was when they got it, so we don't have to worry about polluted waterways around the factory.
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